Search Engine Optimization

Yes, there is microsoft live, it works really good.

Google Adwords has a great tool that lets you lookup the previous month’s keyword search volume and gives you an idea of the competition for that keyword:

This is another google tool:#

I normally do not recommend buy any software, because the search engines provide very good information/tools for keyword research.

Here is what we use:
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a) Make a list of all the keywords you believe your prospective customers might use to find websites related to your business.
b) After step a you might want to also ask your staff members, existing customers etc to look for words that you might have missed.

Before I explain the steps let me give you an idea on the tools(free) that you can use for keyword research & analysis:
1) Google Insights for Search (Free)
2) Google Adwords External Keyword Research Tool (Free)
3) Google Suggest Tool (Drop down list that appears when you are typing the keywords in the search box) Free
4) Yahoo Suggest Tool (Drop down list that appears when you are typing the keywords in the search box) Free
5) Bing Suggest Tool (Drop down list that appears when you are typing the keywords in the search box) Free
6) Ask.com Suggest Tool (Drop down list that appears when you are typing the keywords in the search box) Free
7) Google Webmaster Central (If your website has this already implemented, do not worry if you haven’t) Free Google Analytics (If your website has this already implemented, do not worry if you haven’t) Free
9) Yahoo SiteExplorer (If your website has this already implemented, do not worry if you haven’t) Free

Keyword Analysis Process:
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Step 1) Prepare an Excel file and put the primary keywords, that you want to target column-wise in such a way that each keyword has its own column. Alternatively if you do not want to have a lot of columns you can also create a file for each keyword.
Step 2) Taking 1 keyword at a time; put that keyword in all the tools described above. You will get a list of keywords, take all the keywords that you get from the tools and put it into that keyword column. (Do not worry about duplicates and unrelated keywords at the moment)
Step 3) Repeat this for all the keywords that you have in columns.
Step 4) Taking 1 Keyword Column/File at a time, start removing all the keywords that you believe are not directly related to the page you are targeting
Step 5) Once you are done, sort the list alphabetically and remove all the duplicates now
Step 6) You might want to have a look at the list again, just to make sure that no unrelated keyword is left
Step 7) This is your final list of new keywords, you can then repeat the steps described above for all the keywords/files that you have.

In my experience you will not be left with anything more than 30-40 varieties per keyword/page.

I hope this info helps.